An introduction to UX design

User experience design, or UX design, is the term used to describe the development of systems and associated processes and resources to ensure that the best possible experience is delivered to the end user. Here, we take a look at the principles behind UX design and how it can be put to use to create user-friendly systems.

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Why is UX design important?

Delivering a high quality user experience is vital to attract customers and keep them coming back. Every part of the process should be intuitive and as user-friendly as possible, to deliver high levels of satisfaction and maximise sales of your product or service.

Whether you are a company director in Leeds or a professional web development company in London, you should be taking good UX design seriously.

There are various ways to gain expertise or seek advice on UX, including training courses such as, on-line resources or web development companies, such as

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Features of UX design

A great user experience is made up of many elements, including how easy a site is to navigate and how intuitive the path is to lead a customer into a decision to purchase your product or service. A disconnected experience will put users off and risk losing both new and repeat business.

Visual design is about how pleasing a website or other piece of software is to look at. It includes the design of the user interface, such as colour and choice of icons, which should all work together to improve the flow of the user on his or her journey, rather than being obtrusive or distracting.

Infrastructure design is involved with the way the software or website is built. This must achieve a high speed and effective system, where all elements interact smoothly.

Interaction design involves looking at the way a user interacts with the system or product. This is to ensure that every click of the mouse, for example, results in a natural, expected and timely result. Each interaction should guide the user to the intended point to meet both business and user requirements.

To create a great UX, all these elements need to work together seamlessly. Feedback from end-users and business stakeholders should be gained at key points throughout the design journey, and after release, to ensure that your user experience stays as good as it can be.